Let me explain something.
This:

is a cheese plate.
And this:

is a wanna-brie .
Opening up the familiar wood box, I was astonished to find a sealed
plastic tub inside.  Think of the “hankie” scene from the opening
of “The Commitments”.
Look more closely at the labelling — from the country that has to
label when its cheese is food:


It is, indeed, “CheezWhiz” with brie flavour undertones.
And, lest there be any doubt about its “real”ness — check the
ingredients, the first of which is “natural cheese”.  Cheddar
cheese, no less.

It is a relief to know it contains dairy.
Wow.