The other day, with some new laceweight yarn in hand, I was browsing
for patterns for shrugs. (I could make a lace stole, but I think
it would be nice to have a colourful shrug to wear over a sleeveless
dress, as an alternative to having to balance drapey fabric all
evening). More specifically, I was browsing through the
patterns for shrugs listed on Ravelry.
To make a long story short, I came across the Rowan pattern Carolina, from their issue
39. From the available pictures, it really stood out as being
the most lacey, interesting, lightweight shrug. Currently, 22
people have projects started (or completed) for this pattern, and you
can review the pictures posted in Ravelry. A couple of them are here
in Flickr. I thought it was interesting enough that I actually
tracked down and ordered the relevant issue of Rowan.
The thing that amazed me was that, flipping through the magazine, the
official pictures of the pattern are quite dull. Clearly, the
photographer and/or the magazine layout person was not enamoured of
this project, and simply did not show it up to its full
advantage. I guess they didn’t “feel the love”!
So — their magazine did not sell itself (or the pattern) to me.
Rather, Ravelry’s collective database of projects and pattern
information did. It’s another example that filtering everything
through one small perspective (that of the magazine layout process)
does not have nearly the reach that providing open access to multiple
perspectives and sharing opportunities can.
I never want to be limited to the perspective of a single provider.